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Beauty of Joseon
SEOUL INNOVATION · GLOBAL CLINICAL BEAUTY
The new language of luxury beauty.
High-performance Korean skincare, global clinical formulas, and next-generation beauty technology—curated into one intelligent destination.
60+curated discoveries06beauty departments01considered point of view
THE DR. ANNA STANDARD
A considered edit of formulas, devices, and rituals that earn their place on your shelf.
NAMES IN THE EDIT
SULWHASOOiS CLINICALAESTURAFOREOSTRIVECTINBEAUTY OF JOSEON
THE DEPARTMENTS
One destination. Six points of view.
Discover a tightly curated world of high-performance skincare, advanced tools, and elevated daily rituals.
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SEOUL, EDITED
Korean Beauty
Prestige rituals, barrier science, and the formulas defining beauty now.
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HIGH PERFORMANCE
Clinical Skincare
Advanced actives and professional-grade formulas from global leaders.
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THE DEVICE ROOM
Beauty Technology
LED, microcurrent, depuffing, and next-generation home technology.
Explore department ↗
BEYOND THE FACE
Body + Scalp
Intelligent care for skin, scalp, and the spaces in between.
Explore department ↗
THE HAIR EDIT
Hair Rituals
Transformative oils, masks, and high-performance scalp support.
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DAILY RITUALS
Wellness
Elevated tools for water, recovery, and everyday wellbeing.
Explore department ↗THE CURATED EDITS
What everyone will want next.
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Beauty of Joseon
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Nushape
LED Scalp Cap
Dr. Melaxin
Peel Shot Kojic Acid + Turmeric Spray
$28.00
Therabody
TheraFace Depuffing Wand
$169.99
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02
Seoul's modern classics, from heritage ginseng rituals to barrier-first essentials.
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Dr. Melaxin
Tranexamic Acid Cream
$30.99
Heimish
RX Retinol Bakuchiol Booster Oil
$25.20
Beauty of Joseon
Revive Eye Serum: Ginseng + Retinal
$15.99
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Medicube
Pink Peptide Brightening Glow Serum
03
High-performance formulas chosen for serious, beautifully considered routines.
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ELEMIS
Elemis Superfood Midnight Facial 50 ml
$58.00
ELEMIS
Elemis Pro-Collagen Marine Cream 50ml
$140.00
ELEMIS
Elemis Pro-Collagen Marine Oil 15 ml
$90.00
ELEMIS
Elemis Soothing Apricot Toner 200ml
$40.00
Therabody
TheraFace Depuffing Wand
$169.99
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FOREO
BEAR™ 2 Microcurrent Device
Nushape
LipoWrap LED Body Device
$549.99
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Nushape
LED Scalp Cap
CURATED DEVICE EDITAT-HOME RITUALSFUTURE-FACING BEAUTY
THE DEVICE ROOM
The future of beauty is already at home.
Discover high-performance technology for sculpting, depuffing, LED rituals, scalp care, and total-body recovery.
- 01LED therapy
Light-led rituals for face, scalp, and body.
- 02Sculpt + depuff
Microcurrent and precision tools for elevated daily rituals.
- 03Recovery technology
Intelligent devices for body care and restorative routines.
Firm + lift
Peptides, microcurrent + elasticity support
Barrier support
Ceramides, cica + restorative moisture
Brighten + correct
Vitamin C, tranexamic acid + clarity
Retinol + renewal
Retinoids, bakuchiol + resurfacing care
Pores + texture
Exfoliation, niacinamide + refined-looking skin
THE EDIT CONCIERGE
A better routine starts with one clear priority.
Two questions. One considered place to begin. This editorial finder does not provide medical advice.
QUESTION 01 / 02
What is your first priority?
How do you want the ritual to feel?
YOUR STARTING POINT
Your edit
Begin with a focused collection, then refine by texture, format, and the step your current ritual is missing.
Enter your edit ↗THE ICONS
The products that define the edit.
SALE
Nushape
LED Scalp Cap
Nushape
LipoWrap LED Body Device
$549.99
SALE
FOREO
BEAR™ 2 Microcurrent Device
Therabody
TheraFace Depuffing Wand
$169.99
Choose options
FOUNDER · EDITOR · CURATORWHY THIS EDIT EXISTS
“The future of beauty is not more products. It is better choices.”
Dr. Anna Alex created this edit to make a crowded beauty world feel more considered: remarkable products, clearer context, and rituals built with intention.
01Performance first02Global discovery03Routine compatibility04Clear education
Meet Dr. Anna ↗